{"id":1606,"date":"2025-02-19T19:06:23","date_gmt":"2025-02-19T18:06:23","guid":{"rendered":"https:\/\/bloommarketing.hu\/?p=1606"},"modified":"2025-02-19T19:07:26","modified_gmt":"2025-02-19T18:07:26","slug":"what-awaits-us-and-how-can-we-work-with-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/bloommarketing.hu\/en\/what-awaits-us-and-how-can-we-work-with-artificial-intelligence\/","title":{"rendered":"What Awaits us and how can we work with Artificial Intelligence?"},"content":{"rendered":"<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"765365d6-3b55-4ef0-9810-8be7070ff562\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<p>The rapid development of AI in marketing shows no signs of slowing down. Here\u2019s what the industry forecasts, according to Gartner:<\/p>\n<p><strong>Increasing Costs<\/strong><\/p>\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">By 2026, it&#8217;s expected that 80% of senior marketers will be using generative AI, leading to higher costs due to the need to learn, implement, purchase, or subscribe to new technologies for effective work.<\/div>\n<h4 class=\"markdown prose w-full break-words dark:prose-invert light\"><strong>Brand Protection<\/strong><\/h4>\n<p class=\"markdown prose w-full break-words dark:prose-invert light\">In the past 3-5 years, personalized content has become a top consumer expectation. In the AI era, maintaining an authentic, trustworthy brand image is key. Thus, 60% of brands will use technologies to filter generative AI, avoiding deception and protecting brand credibility.<\/p>\n<h4>AI-Free Brands<\/h4>\n<p>By 2027, nearly 20% of brands will position themselves as AI-free to boost consumer trust, reflecting the sentiment that too much AI can be overwhelming.<\/p>\n<h4>Decline in Search Traffic<\/h4>\n<p>By 2028, AI-based search could reduce brands\u2019 organic traffic by 50%. Smarter search engines like Google AI and Bing AI will better understand user intent, leading to fewer irrelevant website clicks and a drop in organic traffic.<\/p>\n<p>In our next blog post, we\u2019ll explore strategies for brands to maintain their presence in organic search results.<\/p>\n<p>How do you use AI technology? How does it assist your work?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><span style=\"color: black;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rapid development of AI in marketing shows no signs of slowing down. Here\u2019s what the industry forecasts, according to Gartner: Increasing Costs By 2026, it&#8217;s expected that 80% of&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[365],"tags":[],"class_list":{"0":"post-1606","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog-eng"},"_links":{"self":[{"href":"https:\/\/bloommarketing.hu\/en\/wp-json\/wp\/v2\/posts\/1606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bloommarketing.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bloommarketing.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bloommarketing.hu\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/bloommarketing.hu\/en\/wp-json\/wp\/v2\/comments?post=1606"}],"version-history":[{"count":1,"href":"https:\/\/bloommarketing.hu\/en\/wp-json\/wp\/v2\/posts\/1606\/revisions"}],"predecessor-version":[{"id":1607,"href":"https:\/\/bloommarketing.hu\/en\/wp-json\/wp\/v2\/posts\/1606\/revisions\/1607"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bloommarketing.hu\/en\/wp-json\/wp\/v2\/media\/1582"}],"wp:attachment":[{"href":"https:\/\/bloommarketing.hu\/en\/wp-json\/wp\/v2\/media?parent=1606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bloommarketing.hu\/en\/wp-json\/wp\/v2\/categories?post=1606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bloommarketing.hu\/en\/wp-json\/wp\/v2\/tags?post=1606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}