{"id":1641,"date":"2025-02-19T19:23:47","date_gmt":"2025-02-19T18:23:47","guid":{"rendered":"https:\/\/bloommarketing.hu\/?p=1641"},"modified":"2025-02-19T19:23:47","modified_gmt":"2025-02-19T18:23:47","slug":"news-value-how-authoritative-is-it-in-marketing","status":"publish","type":"post","link":"https:\/\/bloommarketing.hu\/en\/news-value-how-authoritative-is-it-in-marketing\/","title":{"rendered":"News value &#8211; how authoritative is it in marketing?"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p><strong>In many cases, the news value is a tricky one quite like a wolf in sheep&#8217;s clothing. Why? Because while it&#8217;s a key factor in marketing, uncovering it often requires significant effort. Achieving good newsworth necessitates a strong message, which must be expanded and tailored depending on the industry, topic and relevance. From this, a messaging system will evolve. This system can then be used to build different materials, whether it&#8217;s a publication, catalog, flyer, video content, some kind of event element, or even a press release on its own. So, how crucial is the newsworth in the marketing segment?<\/strong><\/p>\n<p>We&#8217;ve delved deeper into the role and importance of messaging <a href=\"https:\/\/bloommarketing.hu\/amivel-keveset-foglalkozunk-pedig-a-siker-alapja-az-uzenet\/\">here<\/a>.<\/p>\n<p>News is fundamentally objective. This is the first sentence a communications student learns at university. However, over time, this statement is reevaluated and becomes more nuanced. News can only be approached objectively to a certain extent, such as in the case of research or events where there are anchor points on which a material can be built: numbers, data, ideally expert opinions. However, its arrangement and framework are subjective. What constitutes a leading value also varies: for a news portal, an accident, a traffic disruption, a significant societal decision, or a health-related issue (e.g., product recalls) all fall within the spectrum. However, the important information differs for a lifestyle-oriented website, a portal focusing on transportation, economics, or fashion.<\/p>\n<p>Regarding this topic, we&#8217;ve consulted with N\u00f3ra Jurics-Feh\u00e9r, editor-in-chief of <a href=\"https:\/\/lifeandbody.hu\/\" target=\"_blank\" rel=\"noopener\">Life&amp;Body Magazine<\/a>, who emphasized the importance of an expert approach. As a magazine, they also consider it essential that their readers can take away at least one practical piece of advice or be enriched with a new, inspiring thought from every material. N\u00f3ra even added:<\/p>\n<blockquote><p><em>&#8220;Furthermore, the relevance of the topic also plays a role in our selection method: does the material relate to any recent news, global event, or significant happening? It&#8217;s essential for the article or announcement to fit into the magazine&#8217;s theme and meet our quality criteria. Perhaps most importantly the published material should serve the needs of our readers: we continuously monitor the best-performing articles and select topics for the magazine based on this data. After all, we ask our readers for their greatest treasures &#8211; their attention and time &#8211; so we strive to repay their trust with high-quality content.&#8221;<\/em><\/p><\/blockquote>\n<h4><strong>Shaping what&#8217;s happening<\/strong><\/h4>\n<p>As professionals, we have a responsibility for how we shape a given piece of information, the context we place it in, and the world we create around it in our materials. The TED-Ed whiteboard video encapsulates the topic well:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/q-Y-z6HmRgI?si=ItLZNml4J4cZqUEr\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>Regarding storytelling, N\u00f3ra explained how they use this tool responsibly:<\/p>\n<blockquote><p><em>&#8220;We use storytelling in some of our articles, interviews, and reports to guide the reader, giving them time and opportunity to immerse themselves in the conversation. So they feel like they&#8217;re at the table with us or right in the thick of events, with the journalist serving as their eyes and ears, asking the questions that probably our audience would. I find this technique particularly important for materials requiring a more sensitive, deeper understanding and empathy, but I also use it in my editor&#8217;s newsletters when I offer insights into my personal life, memories, and thoughts. I believe this is how we can ensure that the reader can connect, find similarities between themselves and the writer or subject.&#8221;<\/em><\/p><\/blockquote>\n<p>If you&#8217;re interested in learning more about how this is done, we&#8217;ve also <a href=\"https:\/\/bloommarketing.hu\/te-mit-meselnel-magadrol-a-markadrol-a-storytelling-ereje\/\">written<\/a> a blog post about storytelling.<\/p>\n<h4><strong>Newsworth shapes everything<\/strong><\/h4>\n<p>In the PR field of marketing, segmentation is crucial, along with the relevance &#8211; as N\u00f3ra mentioned,-, and considering how well the material we send to journalists fits into their media content stream.<\/p>\n<p>It is important to mention that not only press and topic releases, but also other marketing materials have their own news, or informational value. However this topic is not well covered.<\/p>\n<p>Every brochure, publication, flyer, event material, video script &#8211; the possibilities are endless &#8211; is prepared based on a pre-determined, approved, and campaign-tailored messaging system. Either there&#8217;s an existing material that needs updating, or the agency proposes the aforementioned message package following a preliminary discussion. It&#8217;s crucial to have a clear vision of this because this is what will be displayed, or rather what partners will encounter on various platforms and marketing materials. <strong>The newsworth, or informational value is decisive and shapes everything.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In many cases, the news value is a tricky one quite like a wolf in sheep&#8217;s clothing. Why? Because while it&#8217;s a key factor in marketing, uncovering it often requires&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[365],"tags":[],"class_list":{"0":"post-1641","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog-eng"},"_links":{"self":[{"href":"https:\/\/bloommarketing.hu\/en\/wp-json\/wp\/v2\/posts\/1641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bloommarketing.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bloommarketing.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bloommarketing.hu\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/bloommarketing.hu\/en\/wp-json\/wp\/v2\/comments?post=1641"}],"version-history":[{"count":1,"href":"https:\/\/bloommarketing.hu\/en\/wp-json\/wp\/v2\/posts\/1641\/revisions"}],"predecessor-version":[{"id":1642,"href":"https:\/\/bloommarketing.hu\/en\/wp-json\/wp\/v2\/posts\/1641\/revisions\/1642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bloommarketing.hu\/en\/wp-json\/wp\/v2\/media\/1495"}],"wp:attachment":[{"href":"https:\/\/bloommarketing.hu\/en\/wp-json\/wp\/v2\/media?parent=1641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bloommarketing.hu\/en\/wp-json\/wp\/v2\/categories?post=1641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bloommarketing.hu\/en\/wp-json\/wp\/v2\/tags?post=1641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}