The rapid development of AI in marketing shows no signs of slowing down. Here’s what the industry forecasts, according to Gartner:
Increasing Costs
Brand Protection
In the past 3-5 years, personalized content has become a top consumer expectation. In the AI era, maintaining an authentic, trustworthy brand image is key. Thus, 60% of brands will use technologies to filter generative AI, avoiding deception and protecting brand credibility.
AI-Free Brands
By 2027, nearly 20% of brands will position themselves as AI-free to boost consumer trust, reflecting the sentiment that too much AI can be overwhelming.
Decline in Search Traffic
By 2028, AI-based search could reduce brands’ organic traffic by 50%. Smarter search engines like Google AI and Bing AI will better understand user intent, leading to fewer irrelevant website clicks and a drop in organic traffic.
In our next blog post, we’ll explore strategies for brands to maintain their presence in organic search results.
How do you use AI technology? How does it assist your work?
