In the second part of our series on event design and branding, we will explore two important areas that are set to shape not only the Q3 and Q4 periods of 2024 but will also initiate numerous new trends. Let’s delve into these topics.
Sustainable and eco-friendly design
Sustainability has become a leading theme in recent years’ communications, prompting major companies to allocate special budgets for this area. Sustainability is marketable, appealing, and a strong buzzword. However, it will only be impactful if it goes beyond being a superficial trend and is supported by substantive actions. Starting with small steps such as using recyclable decorations, eco-friendly catering tools like rice straws (which are more durable than paper straws and biodegradable), or implementing energy-efficient technology, can make a significant difference. A well-organized event under the banner of sustainability not only enhances brand image but also positively impacts our planet.
The band Coldplay has committed to touring only if it minimizes environmental impact, aiming to reduce their carbon footprint. Those who attended their three-day concert series in Budapest might have noticed that the audience was invited to help power the event by cycling to generate electricity. They also placed special tiles that harness kinetic energy from the audience’s movements. Additionally, solar panels were installed at the venue, and a portion of ticket sales supports reforestation, soil health improvement projects, and ocean plastic reduction efforts. The entire tour’s visuals and communication are exemplary. More about their achievements can be read here: Coldplay Sustainability.
Artistic and instagram-friendly installations
Due to the popularity of Instagram and other social media platforms, visually appealing and photo-friendly installations are becoming essential components of event design, budget permitting. These elements consistently evoke positive emotions from participants, enhancing the overall quality of the event and encouraging attendees to share their experiences online, thereby increasing event visibility and reach.
Currently, one of the most frequent posts I see is the moon installation set up in Piarista Square, which is a strong introduction to the new Lumiere Hall art space, timed perfectly with the bustling cultural season. The new center hosts works by Van Gogh and Gustav Klimt, presented in modern multimedia formats. Such attractions are bound to flood Instagram with pictures, and journalists with articles about the “Mysterious Moon in Piarista Square,” as they too want to partake in the sensation. This initiative is a great example of how creative use of basic tools and good timing can launch a campaign effectively and powerfully.
Source: Lumiere Hall
How do you incorporate sustainability and creativity into your projects? What do you think are the foundations of good event design?
